Every Door Direct Mail (EDDM) service by USPS allows you to target every door in the neighborhood without an expensive list and a yearly permit. At less than .15¢ postage per postcard, it gives small business the chance to market their business and services without the complication of a typical direct mail marking campaign. The postcards don't even need to be addressed.
Major Benefits of Every Door Direct Mail (EDDM)
Affordable Business Price
With EDDM you can mail your postcards and flyers for less than 15¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
Larger Postcard Sizes
Postage is .175¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5x11 postcards and larger for big impact postcards that stand-out in your customers mailbox.
A FREE EDDM Permit
Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don't need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of "circulars" that people are not always fond of.
No Addressing necessary
Instead of printing names and addresses, EDDM utilizes carrier routes in a postal area that you choose. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
Short-Run Mailing Campaigns
Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
Direct Mail Works For Your Business
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.
Who is EDDM for?
EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It's designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.
EDDM is particularly useful for local retail businesses and organizations that rely on walk-in customers and local business support.
This service is ideal for marketing:
Arts & theater organizations
Banks & insurance agents
Real estate agents
...and all other local businesses
Call 734.427.2887 today for free advice!